Online Sales Skills Training Course Practical sales training and support for small business owners who want real results 

Businesses Need Strong Sales Skills. This Online Sales Training Program Delivers It. 

If you own a small business and sell in B2B markets, you already understand that sales are essential for success. Without the proper skills, you risk losing potential clients, underpricing your services, and missing key growth opportunities. Sales Station Online provides five simple online sales training modules, each delivered in short 15-minute episodes, with access and support included for a full year. 

Why Join the Sales Station Online Sales Training Program? 

The Sales Station Online Sales Training Program can be accessed worldwide, is fully online, and was designed by UK-based Institute of Sales Certified trainer Richard Palmer of Suretrain Ltd. Having successfully trained and guided thousands of professional salespeople globally, the program shares the essential principles of sales. It is suitable for individuals looking to enhance their sales skills, small business owners seeking rapid growth, and organizations that want their teams to have a strong foundation of shared competency. Priced only at $527 USD (+applicable taxes), this program has been priced to give people access to high-quality training at an affordable price with high ROI potential. 

Key Components of the Training Course 

Five modules, including: Selling Fundamentals, Great Conversations, Negotiations, Sales Strategies, Telesales, and Finding New Customers.  
Negotiate from a position of strength 
12 months to complete 
Increase market share 
Improve gross margins 
Increase profitability 
Increase prospecting effectiveness 
Increase appointment > deal rate 
Boost confidence 
Establish sales team competency 
More sales and commissions 
Improved career prospects 
Learn anywhere, and anytime 
Win more quotations 

Who is the online Sales Station program for? 

Small business owners looking to establish a base level of sales expertise across their entire team, or at the Managing Director level, to drive more new business.  
 
Sales leaders from either outside a traditional selling background, or those looking to increase their level of competency. 
 
Sales executives serious about making more deals, increasing their level of competencies, or seeking future career growth.  
 

Skills You Will Learn: 

The Sales Station online sales training program blends real-world experiences with interactive learning, ensuring sales executives can walk away with tools that can be applied immediately.  
Sales prospecting skills to achieve a higher number of new opportunities. 
Pipeline and activity management to make the most of new and existing opportunities. 
Proven sales techniques to negotiate better, maintain or increase price levels. 
Account management strategies to enhance long-term retention and profitability.  
Understanding value propositions to speak in the way your prospects want to hear and understand, leading to more sales.  
Communications and Follow-Ups to improve comprehension and conversions. 

Module 1 - Fundamentals of Relationship Selling 

The Psychology of Relationship Selling - Understand why people buy and how to build trust-based connections. 
How to Make Impactful First Impressions - Learn how to develop credibility and connection in seconds. 
Effective Listening and Questioning - Discover true client needs and position solutions appropriately. 
Creating Long-Term Client Relationships - Account management strategies that turn one-off buyers into loyal customers and advocates. 
How to Sell Without Being Pushy - Develop a consultative approach that makes selling feel natural and authentic. 
Following Up Strategies - Learn follow-up techniques that keep prospects and customers interested and ready to purchase. 

Module 4 - How to Create a Sales Strategy for Your Business 

Defining Your Ideal Customers - Pinpoint your target segments and build buyer profiles so your efforts focus on the most promising prospects. 
Selecting the Right Sales Channels - Evaluate cold outreach, referrals, networking, and inbound to determine the mix that suits your business best. 
Articulating a Distinct Value Proposition - Convey clearly why clients should choose you instead of alternatives. 
Setting Sales Targets & Monitoring Results - Establish quantifiable goals and track the metrics that drive ongoing improvement. 
Designing a Repeatable Sales Workflow - Organize activities into a scalable, step-by-step process that delivers consistent outcomes. 
Refining and Evolving Your Sales Strategy - Use data to test, adjust, and keep pace with shifts in the market. 

Module 2 - How to Hold Great Sales Conversations 

Preparing for Sales Conversations - How to research potential customers, set defined objectives, and planning the best approach that will work.  
Developing trust and rapport quickly - Take advantage of proven techniques that help foster meaningful connections to help prospects feel more at ease.  
Asking the Questions that Count - Use disciplined questioning to surface true client requirements and underlying buying drivers. 
Handling Objections with Poise - Address resistance professionally and convert concerns into opportunities for progress. 
Presenting Your Solution with Impact - Align your offering to the client’s objectives and pain points to demonstrate a clear fit. 
Following Up with Purpose - Apply structured follow-up practices to stay front of mind and move prospects toward commitment. 

Module 5 - How to Find New Customers Using the Telephone 

Pinpointing and Reaching the Right Prospects - Identify high-probability targets and connect with those most likely to engage. 
Building Rapport and Opening Conversations Confidently - Use a natural, low-pressure style that gets prospects talking. 
Positioning Yourself as a Trusted Advisor - Shift from pitching to diagnosing and solving to deliver real value. 
Turning Dialogue into Qualified Opportunities - Guide discussions toward potential deals without a hard sell. 
Using the Phone for Follow-Ups and Relationship Building - Keep prospects engaged, maintain momentum, and move decisions forward. 
Designing a Telephone Sales System That Fits Your Business - Create a repeatable call workflow that generates warm leads and lifts conversion rates. 

Module 3 - How to Negotiate Well and Build Loyalty 

Preparing for Successful Negotiations - Do the groundwork, define measurable targets, and set clear plans to maintain control. 
Buyer Drivers and Leverage - Identify what shapes purchasing choices and apply those insights to strengthen your position. 
Managing Price Pushback While Preserving Value - Address discount requests effectively and protect healthy margins. 
Winning Without Price Cuts - Use mutually beneficial outcomes that build trust and encourage future deals. 
Building Enduring Client Loyalty - Convert successful negotiations into long-term commercial relationships. 
Following Up to Strengthen Partnerships - Keep clients engaged, stimulate repeat business, and generate referrals. 

Module 6 - Other Ways to Find New Customers 

Using Social Media as a Sales Channel - Engage prospects on LinkedIn and Facebook in a value-led, non-promotional way. 
Door Knocking, Done Professionally - Make in-person calls that prioritise rapport and relevance rather than a hard pitch. 
Personalised Letters that Cut Through - Use tailored, well-crafted letters to win attention and prompt responses. 
Thoughtful Gifting & Creative Touchpoints - Send relevant, tasteful items to open doors and leave a lasting impression. 
Building a Referral Partner Network - Develop reciprocal relationships with complementary firms for quality introductions. 
Orchestrating a Multi-Channel Plan - Combine several approaches into a coordinated programme that delivers consistent new business. 

Module 1 - Fundamentals of Relationship Selling 

The Psychology of Relationship Selling - Understand why people buy and how to build trust-based connections. 
How to Make Impactful First Impressions - Learn how to develop credibility and connection in seconds. 
Effective Listening and Questioning - Discover true client needs and position solutions appropriately. 
Creating Long-Term Client Relationships - Account management strategies that turn one-off buyers into loyal customers and advocates. 
How to Sell Without Being Pushy - Develop a consultative approach that makes selling feel natural and authentic. 
Following Up Strategies - Learn follow-up techniques that keep prospects and customers interested and ready to purchase. 

Module 2 - How to Hold Great Sales Conversations 

Preparing for Sales Conversations - How to research potential customers, set defined objectives, and planning the best approach that will work.  
Developing trust and rapport quickly - Take advantage of proven techniques that help foster meaningful connections to help prospects feel more at ease.  
Asking the Questions that Count - Use disciplined questioning to surface true client requirements and underlying buying drivers. 
Handling Objections with Poise - Address resistance professionally and convert concerns into opportunities for progress. 
Presenting Your Solution with Impact - Align your offering to the client’s objectives and pain points to demonstrate a clear fit. 
Following Up with Purpose - Apply structured follow-up practices to stay front of mind and move prospects toward commitment. 

Module 3 - How to Negotiate Well and Build Loyalty 

Preparing for Successful Negotiations - Do the groundwork, define measurable targets, and set clear plans to maintain control. 
Buyer Drivers and Leverage - Identify what shapes purchasing choices and apply those insights to strengthen your position. 
Managing Price Pushback While Preserving Value - Address discount requests effectively and protect healthy margins. 
Winning Without Price Cuts - Use mutually beneficial outcomes that build trust and encourage future deals. 
Building Enduring Client Loyalty - Convert successful negotiations into long-term commercial relationships. 
Following Up to Strengthen Partnerships - Keep clients engaged, stimulate repeat business, and generate referrals. 

Module 4 - How to Create a Sales Strategy for Your Business 

Defining Your Ideal Customers - Pinpoint your target segments and build buyer profiles so your efforts focus on the most promising prospects. 
Selecting the Right Sales Channels - Evaluate cold outreach, referrals, networking, and inbound to determine the mix that suits your business best. 
Articulating a Distinct Value Proposition - Convey clearly why clients should choose you instead of alternatives. 
Setting Sales Targets & Monitoring Results - Establish quantifiable goals and track the metrics that drive ongoing improvement. 
Designing a Repeatable Sales Workflow - Organize activities into a scalable, step-by-step process that delivers consistent outcomes. 
Refining and Evolving Your Sales Strategy - Use data to test, adjust, and keep pace with shifts in the market. 

Module 5 - How to Find New Customers Using the Telephone 

Pinpointing and Reaching the Right Prospects - Identify high-probability targets and connect with those most likely to engage. 
Building Rapport and Opening Conversations Confidently - Use a natural, low-pressure style that gets prospects talking. 
Positioning Yourself as a Trusted Advisor - Shift from pitching to diagnosing and solving to deliver real value. 
Turning Dialogue into Qualified Opportunities - Guide discussions toward potential deals without a hard sell. 
Using the Phone for Follow-Ups and Relationship Building - Keep prospects engaged, maintain momentum, and move decisions forward. 
Designing a Telephone Sales System That Fits Your Business - Create a repeatable call workflow that generates warm leads and lifts conversion rates. 

Module 6 - Other Ways to Find New Customers 

Using Social Media as a Sales Channel - Engage prospects on LinkedIn and Facebook in a value-led, non-promotional way. 
Door Knocking, Done Professionally - Make in-person calls that prioritise rapport and relevance rather than a hard pitch. 
Personalised Letters that Cut Through - Use tailored, well-crafted letters to win attention and prompt responses. 
Thoughtful Gifting & Creative Touchpoints - Send relevant, tasteful items to open doors and leave a lasting impression. 
Building a Referral Partner Network - Develop reciprocal relationships with complementary firms for quality introductions. 
Orchestrating a Multi-Channel Plan - Combine several approaches into a coordinated programme that delivers consistent new business. 
Why Invest $527* in This Sales Station Program? 
 
Fast payback - Apply proven techniques to secure more qualified conversations and higher close rates. The fee is easily recouped with a single additional win + many more in the future. 
 
Skills for life - The skills you learn will bring you value time and time again, for decades. They are applicable all over the world across all markets, products and cycles. You will forever have stronger pipelines, and greater profits. 
 
An a world of AI and automation, you'll have the human edge - Strengthen your relationships, judgments, rapport, and negotiations. These are the things that AI cannot replacae, allowing you to stand out from the crowd.  
 
Practical and field-tested - The course is based on real-world selling activity, and is designed to provide you with the knowledge that can be implemented immediately to create smoother processes, more productive teams and more revenue. 
 
Proven leadership - Developed by Richard Palmer, a practitioner who has trained thousands of sellers globally, you will get what works, not only classroom theory. 
 
Individualized Support and Follow Up - When purchasing the course through Clyde & Kensington, you will receive a bonus two hours of individualized sales consultation post-course completion, to further move you closer to your desired sales objectives. This is offered complimentary in addition to the value contained inside the course offering.  
"Your dedication in empowering us with the tools to understand our numbers, master sales strategies, and to create raving fans has been eye-opening. This knowledge is foundational for any business owner who wants to build a successful business - Barbara Fromant." 

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