Revamping Digital Marketing for Mediation People, A Proven Approach to Growth.
01. Overview
The Mediation People, a leading provider of mediation services across multiple UK locations, sought Clyde & Kensington’s (C&K) expertise after dissatisfaction with their previous digital marketing agency. Their goals included enhancing their online visibility and increasing lead volume. This was intended to be achieved by overhauling their existing Google Ads campaigns, building a more functional website, and enhancing SEO performance.
02. Problem Statement
Mediation People encountered several challenges:
Ineffective Google Ads Campaigns - Campaigns underperformed leading to significant advertising costs with minimal returns.
Website Limitations - Their website lacked functionality for content management, rendering it challenging to create new pages or blog posts, thus incurring additional costs for developer time to implement even minor adjustments.
Low SEO Visibility - Key industry-relevant terms were not appearing on the first page of Google, thus restricting organic lead generation.
Ineffective Website Copy - The content across more than thirty pages was not optimised for Google and provided a poor user experience.
These challenges resulted in missed growth opportunities, elevated marketing costs, and a disappointing return on marketing investments.
03. Our Solution
C&K implemented a comprehensive strategy to tackle these challenges:
1. Google Ads Overhaul - Restructured existing campaigns, developed new search campaigns, and managed ongoing monthly performance to maximise ROI.
2. Website Redesign - Partnering with it’seeze Watford, we delivered a user-friendly website featuring replicable page templates, SEO editability, and ongoing support to ensure functionality and ease of use.
3. SEO Campaign - Launched a local SEO strategy aimed at improving keyword rankings, which included a comprehensive content overhaul and technical optimisation.
4. Content Optimisation - Revised and improved copy for more than thirty web pages, prioritising visitor engagement, enhancing conversions, and boosting visibility.
04. Results
The outcomes were significant and measurable:
SEO Improvements - Attained page one rankings on Google for over 22 relevant industry keywords.
Successful Google Ads Campaigns - Over 9,000 clicks generated from 2020 to 2024, with an average cost-per-click of £1.32, cost-per-conversion as low as £15.74, and over 675 total conversions.
Enhanced Website Management - The redesigned site enabled Mediation People to effectively manage and update content while preserving a professional, modern appearance.
Agile Campaign Adjustments - In response to performance and to optimise results, the Norfolk advertising campaign was paused, and budgets were reallocated to focus on higher-performing regions, such as Hertfordshire.
These results are even more impressive, given that they exclude additional enquiries generated through improved SEO, Google My Business, and directory listings.
Testimonial
"Clyde & Kensington have proven to be a real asset to our business. Their fees are significantly less than the previous company who were looking after our SEO and Google Ads. We would wholeheartedly recommend C&K; they are conscientious and generous with their professional time."
- Tracie Angell - Managing Director, The Mediation People.
Remote Collaboration
Following an initial face-to-face meeting, the project was managed remotely via Zoom and WhatsApp. This seamless approach ensured smooth communication and efficient delivery, showcasing C&K’s flexibility in managing projects for clients worldwide.