A Long-Term Partnership: Celebrating 7-Year Joint Venture with it'seeze Watford
01. Overview
it'seeze Watford is a highly regarded British website development company known for delivering high-quality, custom websites tailored to client needs. For over seven years, Clyde & Kensington (C&K) has collaborated with it'seeze Watford in a referral-based partnership. The emphasis has been on driving business growth through effective digital marketing strategies. This collaboration has resulted in over 30 successful projects, where C&K's expertise in SEO, Google Ads, and website copywriting has assisted clients in increasing sales.
02. Key Considerations
SMEs frequently encounter various significant challenges in establishing their online presence. Common obstacles typically include:
Online Marketing Presence - Whilst it'seeze Watford delivers fantastic bespoke websites and localised support, C&K undertake the additional necessary actions to ensure client websites drive the right kind of traffic.
Website Copy - Failing to optimise page content for user engagement and search engines can adversely impact a website's ability to effectively generate leads. When wording does not engage prospects, businesses forfeit opportunities to convert these prospects into clients.
Strategy Gaps - Without a structured plan in place, even well-developed websites can fall short if not maximised to their full potential. Without sufficient reach to target the right audience, businesses may encounter challenges in achieving returns from their digital presence.
Advertising Strategy - A lack of paid promotions can lead to a shortage of new enquiries, placing business owners in a vulnerable position.
These challenges are prevalent in today’s SME landscape, necessitating a strategic and holistic approach to surmount them.
03. Our Solution
The partnership between it'seeze Watford and C&K has been built on the understanding that both web development and digital marketing are integral to achieving client satisfaction. After it'seeze Watford successfully delivers a bespoke and functional website, C&K dedicates the time and attention needed to fully maximise websites for lead generation. Our approach:
1. SEO - Our organic strategies go beyond rankings, we focus on driving traffic that leads to enquiries. This involves targeting high-intentkeywords and ensuring the website structure supports a seamless user experience, guiding visitors through the client research journey.
2. Google Ads - Our paid advertising campaigns are crafted to attract the right type of website visitors who are more likely to engage with client businesses. By refining ads, targeting correctly, and optimising bids, we maximise ROI whilst minimising spend.
3. Copywriting - Our professional website content writing services engage visitors and guide them toward conversions. We craft persuasive content that speaks to user needs, enhances experience, and is optimised for search engines. At C&K, we believe that great marketing makes the selling easy, which is why we focus on delivering results-focused content.
By employing this integrated method of web development and sales-oriented marketing, we assist businesses in establishing a clear, effective pathway from visitor to customer.
04. Results
The partnership between it'seeze Watford and C&K has resulted in exceptional success over the long term, not only in terms of metrics but also in real business growth for clients:
Increased Lead Generation - The integration of SEO strategies and user-centric website design has led to higher-quality leads and an increase in inbound enquiries for clients.
High-Performing Google Ads Campaigns - By refining paid campaigns from the conversions perspective, we’ve consistently achieved lower cost-per-click and higher conversion rates across client accounts. Several campaigns have generated returns that far exceed expectations.
Client Acquisition-Focused SEO - Numerous clients have experienced substantial increases in organic traffic, securing top rankings for competitive keywords, which has led to greater visibility and enhanced sales.
Sustained Business Growth - Through ongoing collaboration, businesses have experienced long-term enhancements in their online presence and increased revenue, with many clients venturing into new markets.
The strength of this collaboration illustrates the effectiveness of aligning web development with sales-focused marketing strategies, ensuring that clients achieve both short-term and long-term success.
Testimonial
"Clyde & Kensington have carried out some great work for many clients of ours, covering SEO, Google Ads, and copywriting. I recommend their services without reservation."
- Stephen Sibbit, Managing Director, it'seeze Watford
Remote Collaboration
C&K and it'seeze Watford have maintained a seamless working relationship through remote technology. This approach has ensured consistent communication, streamlined project management, and high-quality results, regardless of the clients' locations.