A Long-Term Partnership: Celebrating 7-Year Joint Venture with it'seeze Watford
01. Overview
it'seeze Watford is a highly respected British website development company known for delivering high-quality, custom websites tailored to client needs. For over seven years, Clyde & Kensington (C&K) has worked alongside it'seeze Watford in a referral-based partnership. The focus has been on driving business growth through effective digital marketing strategies. This collaboration has led to over 30 successful projects, where C&K's expertise in SEO, Google Ads, and website copywriting has helped clients increase sales.
02. Key Considerations
SMEs often face several key challenges when it comes to realising their online presence. Common obstacles often include:
Online Marketing Presence - Whilst it'seeze Watford delivers fantastic bespoke websites and localised support, C&K apply the further necessary actions to ensure client websites' drive the right kind of traffic.
Website Copy - Without optimising page content for user engagement and search engines, this can negatively affect the ability of a website to generate leads effectively. When wording fails to engage with prospects, businesses lose the opportunities where prospects can be converted into clients.
Strategy Gaps - Without a structured plan in place, even well-developed websites can fall short if not maximised to their full potential. Without adequate reach to target the right audience, businesses can face difficulties in seeing returns from their digital presence.
Advertising Strategy - A lack of paid promotions can result in no new enquirires coming through, leaving business owners in a vulnerable position.
These challenges are common in today’s SME environment, requiring a strategic and holistic approach to overcome them.
03. Our Solution
The partnership between it'seeze Watford and C&K has been built on the understanding that both web development and digital marketing are integral to achieving client satisfaction. After it'seeze Watford successfully delivers a bespoke and functional website, C&K brings the time and attention required to fully maximise websites for lead generation. Our approach:
1. SEO - Our organic strategies go beyond rankings, we focus on driving traffic that leads to enquiries. This involves targeting high-intentkeywords and ensuring the website structure supports a seamless user experience, guiding visitors through the client research journey.
2. Google Ads - Our paid advertising campaigns are crafted to attract the right type of website visitors who are more likely to engage with client businesses. By refining ads, targeting correctly, and optimising bids, we maximise ROI whilst minimising spend.
3. Copywriting - Our professional website content writing services engage visitors and guide them toward conversions. We craft persuasive content that speaks to user needs, enhances experience, and is optimised for search engines. At C&K, we believe that great marketing makes the selling easy, which is why we focus on delivering results-focused content.
Through this combined approach of web development and sales-driven marketing, we help businesses create a clear, effective path from visitor to customer.
04. Results
The partnership between it'seeze Watford and C&K has resulted in exceptional success over the long-term, not just in terms of metrics, but in real business growth for clients:
Increased Lead Generation - The integration of SEO strategies and user-centric website design has resulted in higher-quality leads and more inbound enquiries for clients.
High-Performing Google Ads Campaigns - By refining paid campaigns from the conversions perspective, we’ve consistently achieved lower cost-per-click and higher conversion rates across client accounts. Several campaigns have generated returns far exceeding expectations.
Client Acquisition Focused SEO - Many clients have seen significant improvements in organic traffic, with top rankings for competitive keywords, resulting in higher visibility and increased sales.
Sustained Business Growth - Through continuous collaboration, businesses have seen long-term improvements in their online presence and increased revenue, with many clients expanding into new markets.
The strength of this collaboration speaks to the effectiveness of aligning web development with sales-focused marketing strategies, ensuring clients experience both short-term and long-term success.
Testimonial
"Clyde & Kensington have carried out some great work for many clients of ours, covering SEO, Google Ads, and copywriting. I recommend their services without reservation."
- Stephen Sibbit, Managing Director, it'seeze Watford
Remote Collaboration
C&K and it'seeze Watford have maintained a seamless working relationship through remote technology. This approach has ensured consistent communication, streamlined project management, and high-quality results, regardless of where clients are located.